Women & Wine & The Web - 21st
Century Alliance
There are more than 100 million women over the age of 21 in
the U.S., commanding trillions of dollars in spending power.
And many of these women would love to buy wine in a convenient,
efficient and comfortable fashion. Now, that is becoming possible
and, especially for those women who live in states where wine
is not available in supermarkets, click
for more on shipping wine the internet is the solution.
While women buy between 70 and 80% of all products, they don't
buy as much wine at the retail levels as they would like to.
In one survey by the Wine Club in California, 86% of the
customers were men and only 14% were women.
 Producers and importers want to demystify wine and make
it less elitist, but wine remains something of an exclusive
club. It's like those chic nightclubs without a sign--if you
don't already know about it, you can't get in.
Women are dying to be educated about wine in a way that
is relevant to their time-pressured lifestyles.
So where are the few ads and articles that educate people
about wine? In publications with 80% male readership, like
the Wall Street Journal. Or in Food and Wine, where the ads
are reaching current wine drinkers
Few women have the time to read an encyclopedia of wine or
the desire to read The Idiot's Guide to Wine. Women today
account for at least half of the people in the U.S. on the
internet.
Women who are time pressured as well as risk averse- they
don't want to make foolish mistakes, can be reached and
educated about wine on the internet in one stop shopping,
where they can purchase and learn to pair food with wine.
The internet is the way women will be buying wine in the
21st century.
Join us here at WineXplorer where we will bring women the
tools to painlessly purchase the most flavorful wines at affordable
prices. Bookmark this section as we will be building our information
resources with each new posting.
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