Women & Wine & The Web - 21st
Century Alliance
There are more than 100 million women over the age of 21 in the
U.S., commanding trillions of dollars in spending power. And many
of these women would love to buy wine in a convenient, efficient
and comfortable fashion. Now, that is becoming possible and,
especially for those women who live in states where wine is not
available in supermarkets,
click for more on shipping wine the internet is the solution.
While women buy between 70 and 80% of all products, they don't buy
as much wine at the retail levels as they would like to. In one
survey by the Wine Club in California, 86% of the customers were
men and only 14% were women.
 Producers and importers want to
demystify wine and make it less elitist, but wine remains something
of an exclusive club. It's like those chic nightclubs without a
sign--if you don't already know about it, you can't get in.
Women are dying to be educated about wine in a way that is
relevant to their time-pressured lifestyles.
So where are the few ads and articles that educate people about
wine? In publications with 80% male readership, like the Wall
Street Journal. Or in Food and Wine, where the ads are reaching
current wine drinkers
Few women have the time to read an encyclopedia of wine or the
desire to read The Idiot's Guide to Wine. Women today account for
at least half of the people in the U.S. on the internet.
Women who are time pressured as well as risk averse- they
don't want to make foolish mistakes, can be reached and
educated about wine on the internet in one stop shopping, where
they can purchase and learn to pair food with wine.
The internet is the way women will be buying wine in the 21st
century.
Join us here at WineXplorer where we will bring women the tools
to painlessly purchase the most flavorful wines at affordable
prices. Bookmark this section as we will be building our
information resources with each new posting.
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